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What entices consumers to engage with your business and buy your product or service? Mar 2017. Whether you want to venture into the marketing domain from a different sector or want to further your marketing career, an MSc in marketing is. CHAPTER 1 Introduction 1.1: BACKGROUND OF THE REPORT. Another definition of marketing is the selling of products or services: the business activity of presenting products or services in such a way as to make them. Research paper services marketing The good earth essay help.